Check selling prices, profit per unit and pricing percentages. Calculate a price from your target margin or markup, then print or download the results.
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Compare a selling price with its costs, or work back from a target margin or markup. Use amounts excluding tax and include any extra cost per unit. Download a file to keep your work before leaving or refreshing.
Price inputs
Currency changes labels only. Margin divides profit by price; markup divides profit by cost. They are different percentages.
Target prices round up to the next cent. Percentages show the achieved result, rounded to two decimals. A percentage with a zero denominator is undefined.
Only entered costs are included. These figures exclude tax and do not represent net business profit.
Reopen a JSON file downloaded from this tool, up to 1 MB. Read on your device without uploading.
Check the relationship between a product's cost and selling price before you change a shelf label. This free calculator shows gross profit per unit, margin and markup, or works backwards from a target percentage to a selling price. The fictional example uses a cost of 6.50, an extra cost of 1.00 and a price of 12.50.
How to check a price
Name the product or calculation and choose a currency label.
Choose whether to review a price, target a margin or apply a markup.
Enter the unit cost and any extra cost per unit, such as packaging. Use 0 when there is no extra cost.
Enter the selling price or target percentage. Use prices and costs that exclude tax.
Review the result and download a file, text summary or printable PDF.
Currency selection changes labels only; it does not convert the amounts. The tool includes only costs you enter, so it does not calculate net business profit or account for every overhead automatically.
Margin and markup use different denominators
Gross profit per unit is selling price minus total cost. Margin divides that profit by the selling price; markup divides it by cost. Both results are then multiplied by 100 to show a percentage.
In the sample, total cost is 7.50 and profit is 5.00. The margin is 40%, while the markup is about 66.67%. A 40% markup on the same cost would produce a different selling price. Keeping the two percentages separate helps make a pricing instruction clear.
A price below cost produces negative profit and percentages. A price of zero makes margin undefined, while a cost of zero makes markup undefined. The result explains these cases instead of displaying an infinite percentage.
Calculate a target selling price
For a target margin, the formula is cost divided by one minus the margin expressed as a decimal. For a target markup, multiply cost by one plus the markup expressed as a decimal. Target mode requires a positive total cost.
Target prices round up to the next cent so rounding does not reduce the requested percentage. The displayed margin and markup are calculated from that rounded price, and percentage displays round to two decimal places. Margin targets can range from 0 to 99.99%; markup targets can range from 0 to 10,000%.
Once you have selected a price, use the shelf label maker to print labels, or the quote generator to prepare a customer proposal.
Frequently asked questions
Is this free without an account?
Yes. You can edit the sample, calculate and export without signing in. The tool does not read your product catalogue.
Can I keep a pricing calculation?
Download the editable JSON file and reopen it on this page. You can also download text or choose Save as PDF in the browser's print dialog. The open draft resets when you refresh or leave the page.
Does the calculator add tax or fees?
It does not look up tax rates or add fees automatically. Enter any relevant extra cost per unit yourself, using amounts that exclude tax.
Does a high margin guarantee a profitable business?
No. The calculation compares only the price and costs supplied for one unit. Sales volume, fixed costs and other business expenses are outside this worksheet.